Westfield x No Kings Collective – Culture Pop (Social Campaign)

Overview: A three-week arts initiative curated by No Kings Collective and hosted by Westfield, Culture Pop brought together local artists, musicians, and brands to celebrate D.C.’s creative culture. Served as production manager and editor, sourcing and managing photographers and cinematographers to cover nine in-person activations over a six-week span. Oversaw media logistics, budgeting, and post-production in collaboration with Westfield and No Kings Collective. Produced and edited seventeen unique pieces of content used to promote and showcase the Culture Pop campaign.

Deliverables:

• Managed a multi-person media team across nine live activations

• Produced and edited seventeen content pieces for social campaign rollout

• Oversaw media budget, logistics, and post-production timeline

Usage:

• Featured across Westfield’s official channels and in Bethesda Magazine

• Displayed on in-mall digital signage throughout the Fall activation

• Collaborated with brands including Under Armour, Snipes, and Secret Walls