Yo-Yo Ma’s Silkroad Ensemble (Campaign Video)

Overview: Worked as producer, managing rental equipment, travel, and crew. Led a five-person camera team across North Adams, Cambridge, and New York City. Served as Director of Photography, Digital Imaging Technician, camera operator, and editor. Managed all data collection and organization, delivering full interview transcripts within a week of recording. Edited together over 11 hours of footage into a cohesive video campaign used for internal communications and fundraising.

Deliverables:

• Edited a full video campaign and supporting clips for internal and fundraising use

• Delivered complete interview transcripts within one week

• Oversaw data management and organization for over 11 hours of footage

Usage:

• Featured in Silkroad’s fundraising and internal communication initiatives

• Shared through email marketing campaigns and social media releases featuring musical snippets